2021 Underground Streetwear to Watch Out For

It’s no secret that streetwear is popular. You only have to look around you in a big city, or scroll through social media to see that on-trend, casual outfits have become the look du jour! While there are positives to a trend hitting the big time, many people who adore fashion want to avoid looking the same as everyone else.

Away from the big brands and household names, there is a crop of exciting, up and coming designers creating unique, quirky, one-of-a-kind pieces that celebrate originality and offer something different. Michigan has become a center for streetwear designers.

If you’re on the hunt for the best Detroit streetwear clothing ever, and you want to turn heads, here’s our guide to the underground labels to look out for in 2021.



Michigan streetwear clothing: the ones to watch in 2021

2020 is drawing to a close, and before we know it, January 1st will be here and we’ll be bidding farewell to what was an extraordinary year! The popularity of streetwear looks set to continue growing. With this in mind, here are the brands to watch in 2021:

Detroit is the New Black

The brainchild of Seattle native, Rosyln Karamoko, Detroit is the New Black was born in 2014 following the founder’s relocation to Detroit. What started as a pop-up shop is now an established Detroit streetwear brand.

The beauty of this label is that it celebrates Detroit in all its glory, encouraging togetherness and pride while adding a flash of quirkiness and individuality. Karamoko has been tipped as one of the hottest local designers, but there’s still an edge to the clothing, despite its growing popularity and its presence towards the top of lists of Detroit clothing company rankings.


SMPLFD offers an alternative to the glamor and glitz of pieces produced by global brands for those looking for something authentically cool and casual. The collection features a raft of colorful, printed tees, sweaters, hoodies and caps and you can even add your own design elements with screen printing available.

Pronounced ‘Simplified,’ SMPLFD is a brand that will appeal to locals looking for the best Detroit streetwear clothing, as well as out-of-towners who have an appreciation for cool, retro pieces that are guaranteed to catch the eye. As the range grows and diversifies, look out for hot new releases in 2021!


One for the future of Michigan streetwear clothing, Fear!tself was launched during the Covid-19 crisis in 2020. Launched by Kenneth ‘W!zz’ Gwinn, the brand name was inspired by Franklin D. Roosevelt’s iconic quote, “The only thing we have to fear is fear itself.” Expect a range of funky, edgy, dark graphic tees to land in 2021.


Streetwear has ruled the catwalks and sidewalks for years now, but there are still opportunities to style unique outfits and buy quirky, one-off pieces. If underground clothing is your vibe, keep your eyes on these brands in 2021!