Michigan Streetwear Clothing is Some of the Best in the World and Here is Why

In days gone by, if you mentioned the word ‘Detroit’ in conversation, Motown legends and motor manufacturing lines would probably crop up. Today, however, there’s a very different story emerging from the Motor City! Michigan has established itself as a fashionable state, with streetwear brands attracting plaudits from far and wide. Michigan streetwear clothing is making headlines all over the world, and here’s why.


What’s so special about Michigan streetwear clothing?

Streetwear is one of the most popular genres of clothing at the moment, with fashionistas everywhere sporting chic, casual wear. Statistics show that the industry was valued at over $300 billion in 2017.

While in many cities across the world, buyers are snapping up must-have items from the biggest brands on the planet, Michigan is paving its own way, with new labels popping up all the time, particularly in Detroit! Brands from Detroit offer an alternative to high-profile designer labels, providing consumers with a choice that enables them to celebrate their individuality, show off their personalities and enjoy putting outfits together that aren’t emblazoned with household names!

By celebrating the best clothing for streetwear, brands from Michigan are taking staples like hoodies, sweats, tracksuits, caps, beanies and tees and elevating them to create cool pieces and ensembles that have edge and grit, as well as obvious visual appeal.

The rise of Detroit as a streetwear hotspot

Detroit has long been known for its rich manufacturing and musical prowess, but today, it’s also become synonymous with streetwear and urban clothing brands. Streetwear is not a new phenomenon, but the range of collections continues to grow, and Detroit has emerged as a bona fide hotbed of design and creative talent. New brands are launching, and customers are getting on board with a new way of dressing.

Meander through the bustling streets of Detroit on any given day, and you’ll see endless outfits worthy of the ‘gram!

Detroit boasts some established fashion brands, which are popular throughout the US. Perhaps more importantly, it’s a city that supports and encourages new talent.

Rising stars are appearing more frequently in the best Detroit streetwear clothing guide. There are opportunities for everyone to create and innovate. You only have to look at examples like Josh York, from the York Project, and Roslyn Karamoko from Detroit is the New Black to see that trailblazers have a real chance of success in the city.

They’re gaining recognition not solely for the pieces and collections they put out there, but also for the impact their brands make! Josh York is giving back and Roslyn Karamoko is using her brand to celebrate and encourage togetherness, respect, admiration and unity.

Championing new talent and promoting opportunities in colleges, design schools and schools across the state is not the only reason why Detroit has achieved success. Producing streetwear in Michigan is not solely a matter of designing eye-catching pieces and clothing consumers will love. There is a gritty, grungy, industrial edge to brand collections, which gives Detroit streetwear a unique identity and unquestionable authenticity!

Finding the best streetwear in Michigan

Michigan is one to watch in the fashion stakes, offering an alternative to the established fashion capitals of New York, London, Milan and Paris! Away from high fashion and ornate, artistic creations that adorn decadent catwalks, Michigan streetwear is turning heads and making headlines.

If you’re a fan of fashion, and you love wearable pieces that have a funky, cool edge, you won’t struggle to find streetwear in Michigan. Detroit is the place to be for casual clothing aficionados, with a veritable treasure chest of independent stores and achingly hip shops stocking everything from graphic tees and printed Detroit shirts to sweaters, hoodies, hats, bags and joggers.

A quick online search will bring results and directions in an instant, but it’s also wise to undertake a little research and get some insider information from people in the know. Social media will flag up brands that are making a splash, and you can also see what people are wearing and get inspiration and brand ideas.

If you’re on the hunt for new items for your streetwear wardrobe, here are some suggestions:

  • SMPLFD: SMPLFD (pronounced Simplified’) is a super cool streetwear brand based in Detroit. The collection is influenced by vintage and retro trends and it is colorful, fun, bright and bold.
  • The Wealthy Brand: The Wealthy Brand was established by a pair of college friends in 2016 and it has become a huge success, attracting attention from celebrities and influencers. The printed ‘Wealthy’ tees, which are available in a raft of colors, are best-sellers.
  • Three Thirteen: inspired by Detroit’s area code, 313, Three Thirteen offers a selection of cool, quirky streetwear that celebrates the city and its natives. Founded by Clement Brown Junior, the range features t-shirts, sweats, hoodies and hats.
  • Fear!tself: Fear!itself is a brand new label inspired by the unexpected, unprecedented events of 2020. Founded by Kenneth ‘W!zz’ Gwinn, the collection will launch with grungy, edgy t-shirts.




Think about fashionable cities, and your mind may wander to Fifth Avenue, Bond Street or the Champs-Elysees. While these iconic areas continue to reign supreme in the style stakes, new locations are emerging. This includes Michigan, a honeypot site for lovers of casual fashion and streetwear! Detroit has made a name for edgy, cool, laid-back clothing, with local brands leading the way and customers treating the city streets as an urban catwalk.

If you’re a fan of fashion, and you’re hoping to up your streetwear game and explore new labels, why not check out Michigan’s new breed of designers and brands? Whether you love the audacious colors and prints of the 90’s, or you’re looking for more understated, effortless, on-trend items, you’ll be spoiled for choice!