The brand was started in 2020 by Kenneth “W!ZZ” Gwinn after watching both political parties fight over a pandemic that was crushing peoples livelihoods.
Kenneth was constantly reminded of the FDR quote “the only thing we have to fear is fear itself”.
Fear!tself feels like that statement still rings true today maybe even more now than ever. We as a brand believe the people we put the most trust into do nothing but invoke fear into our lives.
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